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Let's face it; most of us looking for a travel bargain will start their search online. Over the last few years online travel sites have gone from strength to strength. Travelocity, for example, has only been around for 10 years; last year it made a total of $830 million and took $7.4 billion worth of bookings.

Booking online has become incredibly popular; in 2005, 79 million people in the United States made their travel plans online. With so many people going online to book their holidays, it is little wonder that competition between the online agencies is reaching fever pitch. The good news is that a savvy consumer can use this to their advantage.