How does your website smell?
How does your website smell?I’m going to start with a fictional story to make a fundamental point and observation. It’s fictional because I don’t think there could be anybody as stupid as the main character.
Once upon a time a guy named Wingnut came up with a brilliant invention. I mean this thing was bigger han the wheel or even sliced bread. It was something everyone would want to buy and eventually wouldn’t want to live without. A truely revolutionary product. He decided to build a store to sell this prouct he got the word out. He spent tone of money on highly optimized billboards on every major highway to drive traffic to his store. Soon he saw a massive surge of traffic coming over the horizon heading right for his store. Wignut could almost taste his impending fortunes.
Now this is where this fairytale takes a nighmarish turn. Having put all of his money into billboard optimization he was forced to build a less than desirable store. In fact he had put his store in an old chicken coup instead ofa shiney new building. Though he tried, he couldn’t get rid of the awful smell of chicken crap out of the store. To be honest, I’d be suprised if anyone could stay in the store for more than a few second before their eys swelled up and teared while the gagged for air, much less stay and shop. Wingnut never did sell anything and soon the bank forclosed on the chicken farm.
The point of this story, if you haven’t got it already, is to make certain your foundation and core presence on the internet is well executed before you even begin to think about traffic.I hear countless stories of decent website traffic and no sales. Most times the culprit is simply a poor presentation.
How does your website smell?
How Does Your Website Smell?
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Are you sure the moral of the story isn’t to borrow more than you think you need ?
If he’d have put more into the building & less into advertising, how can we be sure we wouldn’t be reading a story about the guy with the great product which nobody knew about ?
Good point, but at least the well thought out and nicely presented store has potential to make some sales and grow upon that solid foundation with word of mouth at the minimum, whereas the chicken coop never had or has a chance.
That sounds like a high maintence store & word of mouth takes time. I think he severely under estimated his cost of doing business.
I think some of my websites smell like goats…gotta do something about that.
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